📣 Awareness Drives & Community Events

Swecha Mahila Sangam — Outreach & Community Mobilisation Unit organises participatory awareness drives and community events to inform, engage and mobilise women and families around health, rights, education, livelihoods and social protection. Our events are designed to be inclusive, low-cost and high-impact — using simple, locally-adapted methods to spark behaviour change and strengthen community networks.

🎯 Objectives

• 📢 Raise awareness on priority themes: health, legal rights, social protection, nutrition and gender-based violence
• 🤝 Build trust between communities and service providers
• 👥 Increase participation in government schemes, camps and local programs
• 🎨 Use creative engagement to reach low-literacy audiences
• 🔗 Strengthen local volunteer networks and peer educators

📘 Core Event Types

• 🌿 Street theatre & folk performances — contextualised messages delivered in local languages
• 🏵️ Health & rights camps — integrated service corners with testing, counselling and legal advice
• 🎪 Community fairs & learning festivals — stalls, games and demonstrations for families
• 📢 Mobile awareness van / loudspeaker drives for remote hamlets
• 👩‍🏫 School & adolescent sessions — gender, menstrual health and life-skills workshops
• 🧩 Participatory workshops — role-play, mapping, and community problem-solving sessions

🛠️ Planning & Implementation

• 🗺️ Community mapping to identify high-need clusters and influencers
• 🤝 Co-design with local leaders, CBOs and peer educators to ensure relevance
• 📆 Micro-planning (venue, timings, permissions, volunteer rosters and logistics)
• 📣 Pre-event mobilisation via posters, announcements, community volunteers and local radio
• 🔁 Post-event follow-up: referrals, beneficiary lists and linkages to services

🎨 Communication Tools & Materials

• 📚 Pictorial leaflets and flipcharts for low-literacy audiences
• 🎭 Puppetry, songs, and short dramas to explain complex topics simply
• 📱 Short audio messages and IVR for wider reach
• 📸 Photo corners and feedback boards to capture community voices
• 🎁 Small incentive items (soap, biscuits, notebooks) to encourage participation

🤝 Partnerships & Roles

• 🏥 Health departments and local clinics — screening and referral support
• ⚖️ Legal aid partners — periodic legal aid stalls and counselling
• 🏫 Schools and youth clubs — adolescent-focused sessions and volunteer pools
• 💼 Local businesses & CSR — logistical support, materials or small sponsorship
• 🧑‍🤝‍🧑 Community volunteers & peer educators — mobilisation, facilitation and follow-up

📋 Monitoring & Key Indicators

• 🔢 Number of events and total attendees (disaggregated by gender and age)
• 📈 Number of referrals completed to health, legal or social protection services
• 💬 Feedback scores and qualitative comments captured on feedback boards
• 🔁 Behavioural follow-up metrics (e.g., increased clinic visits, ID enrollments)
• 📸 Photo and qualitative evidence saved for learning and reporting

🔒 Safeguards & Ethics

• 🔐 Respect privacy and confidentiality during sensitive discussions and referrals
• 🫶 Use trauma-informed facilitation for topics like GBV and sexual health
• ⚖️ Avoid coercive incentives — ensure voluntary participation in services
• 📣 Provide clear, accessible complaint and feedback mechanisms at events

💰 Indicative Budget Elements

• 📢 Small outreach event (village-level) — ₹4,000–₹12,000 (materials, snacks, transport)
• 🎪 Community fair (larger) — ₹20,000–₹60,000 (venue, performances, partner costs)
• 📚 Communication materials — design & printing per campaign variable
• 🔁 Volunteer stipends and facilitator fees — per-event basis

*Costs depend on scale, performer fees and partner contributions; where possible we leverage in-kind support.

🗣️ Community Voices

"The health fair helped our mothers get tested and learn where to go for help — the drama made everyone understand why health matters."
– Local Participant

📞 How to Plan an Awareness Drive / Partner

Location: Swecha Mahila Sangam (Outreach & Community Mobilisation Unit)
Phone / WhatsApp: +91 863 928 2611
Email: support@swetchamahilasangam.org
Next step: Share the target community, preferred dates, focus topics and expected turnout — our outreach team will draft a micro-plan, materials list and budget estimate.